Monday, November 19, 2012

View The Vue


Adjusting to college life includes new challenges that every student must face at some point. Being responsible for getting good grades, finding a way to pay for a college education, and living with new people can be a difficult burden. While at times the thought may be stressful or terrifying, living in an apartment can be an extremely exciting event. The Vue on Apache apartment complex is a well-known place for college students to live at who are attending Arizona State University. It is known for its great location near campus, along with educational and social activities that help create an enjoyable college experience and the opportunity to meet new classmates and residents. Over the past few years, the appearance, usability, functionality, and content of a company’s website have become increasingly important. The Internet is being utilized and relied on more and more at every second. Many people choose to browse the Internet as the first step to the apartment buying process before they even consider touring a future living space in person. The characteristics of a website are so crucial where it can make or break a person’s housing decision. The Vue has an effective website because of its easy navigation through tabs, detailed information, and intriguing images, making it an impressive comparison to other complexes in the Arizona State University area. 
  The appearance of the website is attractive, reflecting The Vue in a positive and professional manner. Neutral colors are used, adding style to the page, but the colors are not distracting from the other useful information the site offers. The subdued maroon color makes the viewers feel energetic, and also supports the Sun Devil spirit. The light brown with playful swirls seen in the background creates a sense of community and friendship. Text is presented in black and white, which makes every sentence easy to read, while the non-serif font creates a pleasing look that allows the reader to focus on the overall information without being distracted. Photography is demonstrated on the website in two different ways. There are actual photos of the inside and out of The Vue, along with a variety of highly detailed floor plans. These photos of the main living space, the lounge, the pool and more are of extreme high quality with vivid color putting an attractive picture in the visitor’s mind that will stand out from other living spaces. Floor plans of the variety of units are convenient to have visible to those who visit the website because not all complexes will not give out details of the floor plans without physically attending a tour. It is straightforward in a sense to look at The Vue’s floor plan and picture the well-designed unit that could potentially be a student’s future home. Appearance is one of the strongest factors when looking for an apartment and The Vue does a great job drawing in apartment searchers where potential buyers continue to look at this site over others in the same general area.

  Usability of The Vue’s website is extremely simple where anyone would be likely to view the website without a frustrating issue. First, the website loads in a matter of seconds responding in great time which is a function that all websites should provide. This is a plus right away and keeps the viewer engaged in the site with a quick response time. It is easy to find exactly what a visitor is looking for with the tabs at the top of the page. Each tab is labeled with an appropriate term related to a general housing process. The tabs clearly state what information will be present once the tab has been clicked on, and a different page is brought up by clicking on a tab with minimal scroll without an overload of information. Minimal scroll is important to a useful website in which The Vue has accomplished while still incorporating all the important data needed for the buyer to make a final decision. The Vue’s clean website has a consistent layout through each section of the site to avoid any confusion and also adds an organized look to the site as well. Usability of The Vue’s web site is successful with its simplicity, fast loading pages, consistent layout and minimal scroll living up to the standards of the impatient world of the twenty-first century.
The Vue’s website components are strongly functional where the site behaves exactly as a user expects it to resulting in little to no frustration. This leads to The Vue standing out to college students throughout the housing process. The Vue’s website is easy to navigate and easy to understand, with the labeled tabs and drop down menus. It is hard to be distracted from the initial purpose of visiting the site whether that is looking for floor plans, rates, photos or contact information; it can all be found within a second. The tab strictly dedicated to parents is beneficial to student’s guardians who most likely play a big role in the housing process. Also having the opportunity to apply for living on the Vue’s website is convenient to the viewers living a busy and hectic life. The website requires very few clicks to get to needed information, making the functionality easy to use for all visitors. Another plus is that The Vue’s website can be accessed through all web browsers, so if a viewer wants to return to the website from a different browser than before, the process will go smoothly. Additionally, users will not take a company seriously if they are not grammatically correct. The text on The Vue’s site contains no grammatical errors, typos, or spelling mistakes indicating that the company is professional. Along with that, simplicity is significant to any company’s website no matter what it is promoting because users will not stay on a website that is hard to use or return to a website that was malfunctioning. The Vue demonstrates the website in a clean straightforward manner which overall prevents the issue of an unfunctioning site. The Vue’s website is constantly running, updated, and its functionality makes it stand out compared to other websites because it is easy to use.

  As well as being easy to use, content is another characteristic that contributes to a great website. In fact, content is what users rely on the Internet for, in many cases, to answer their questions with the click of a button. The Vue has many paragraphs of valuable information that is broken up and labeled with topics, making information easy and quick to find. By visiting the website, rich information can be found on each and every page and if the viewer has a question, it can most likely be answered without making a phone call or wasting time searching. “Live Close. Live College.” Is one of the first statements on the home page entailing that The Vue is ready to give students a college experience they have been eagerly waiting for. The information makes the viewer aware of the luxuries that are included such as tanning beds, sand volleyball court, fitness center, pool, hot tub and more. The location is even compatible to not only Arizona State students, but those attending Scottsdale or Mesa Community College as well. All parts of the website are relevant to what the Vue has to offer, not boring the viewers with information that is not worthwhile to read or take the time to look out. The short and organized paragraphs stand out from many other websites by not overwhelming its visitors and being clear and concise with the information given out. Not only is the content of the website textual, but it is also visual with images creating a whole new aspect from the visitors point of view. The pictures can capture the users attention and add to the overall experience. Considering this, it is beneficial to have the rates for the living space available because price is also something that can make or break a decision due to budget that is initially known before the housing search starts. The site is set up to target not just college students but parents too because many students also have family members help with living expenses and additional costs. The Vue’s contact information is easily accessible and valued by viewers, and can sometimes be a main reason a website is visited. All aspects of content displayed on The Vue’s website ensure that viewers will be hooked on the website and drawn in to further investigate the wonderful apartment complex.
  All in all, a website experience is the total effect of great appearance, reliable functionality, easy usability and outstanding content. The Vue is an exceptional living space, offering a variety of floor plans with fully furnished apartments, including cable and high speed Internet with individual liability leases. The Vue is also within walking distance to the light rail, Mill Avenue, and class of course, making it easily accessible to get where needed. It even allows someone to apply for living on the website which once again makes it an easy process to get started and complete the first time buying experience. By having an organized site, it allows visitors to find valuable information that will have them coming back again. As has been mentioned, a website is meant to stand out from others, and The Vue does this exceptionally by maintaining all characteristics of a strong website. Not only does The Vue have a fantastic website, it is a fantastic place to consider living.

Check out The Vue’s website here.



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