The One And Only Tempe Marketplace

Let’s Take A Journey

Imagine spending precious time and money driving to a shopping center, but running out of time to accomplish everything you were hoping to. This would probably occur if you were unaware of all the shopping center had to offer. Now imagine being able to view all the stores, restaurants, and entertainment spots with just a couple clicks of the computer mouse. Well thankfully, the Tempe Marketplace website offers all of those key features plus a little more. The 1.3 million square feet of retail shops, restaurants, entertainment spots and unique water features are most men’s, women’s, and child’s vision of a perfect day (http://www.tempemarketplace.com). With this being said, after experiencing the welcoming design, color, and pictures of the website, viewers will have little to no problem navigating around its’ public friendly and easy to use webpage in order to plan a fun-filled day.

To start off this fun-filled day, the Tempe Marketplace has stores that range from Bath and Body Works, Dress Barn, to Victoria’s Secret for the ladies. Oakley and Just Sports is probably where the men would gravitate towards. Then for the kids, there is Justice, As You Wish (a store for decorating your own pottery), and of course the water features for them to play in. In addition to the retail stores, dinning and drinking at restaurants such as Dave and Buster’s, Red Robin, The Keg, plus many more mouthwatering hot spots is not even close to everything the Tempe Marketplace provides.  However before going, you may want to check out their creative, easy to use website in order to make sure you have planned your time accordingly in order to do everything you desire.

            As soon as the Tempe Marketplace website appears on the computer screen you are automatically drawn in to the world of shopping, dining, and excitement. First off, the slide show of intriguing pictures is the first thing that catches the eye. The pictures range from little kids playing in the water feature, to a pathway with an array of bright lights distinguishing the dining aspects of the marketplace. With that, there is complete variation with the colors the website gives off around the lively slide show. The main colors tend to be: black, white, blue, and purple with a hint of brown. The black tends to give off the sense of stability and strength while not over powering the site like other competitors’; letting the viewers see that the Tempe Marketplace is a very steady and secure place to shop and dine for any age. Then you tend to notice the crisp white background that holds the site together like glue. For viewers of the site this would give off a refreshing, cleanliness feeling for the overall sensation that the Marketplace is somewhere people go to just get out of the house for a little while and be relieved of stress. With the white being the main color for the background, the blues, purples, and browns tend to stand out more and get recognized easily. The overall sense of the colors together and how they are placed really gives this website an impression of the successful and reliable businesses while adding fun and relaxation into the mix.

The exceptional placement and usage of colors the Tempe Marketplace site displays across the screen, tends to make the webpage more popular and attract more people since it is appealing to the eye and publicly relatable. When it comes to the Tempe Marketplace website, you are automatically drawn in to all the colors and animations that are provided on just the homepage itself. Since the website is filled with bold colors, it appears to be very inviting to most everyone who visits it. After taking some time to digest what the homepage can offer you with just the pictures and variety of colors alone, the website also provides easy to read, to the point descriptions of everything the Marketplace has to bring forth for its fellow shoppers and diners. With some of these descriptions provided on the homepage, the website also does an exceptional job in supplying tabs, links, and maps for users to click on in order to get more in depth information that they are looking for specifically. If the viewer is uncertain of what he or she is looking for, the links, maps, or tabs will give them plenty ideas of what they could possibly do at the Tempe Marketplace, thus lead them in the right direction.

Map of Tempe Marketplace

                                                              

While navigating throughout the Tempe Marketplace website users will instantly see that the links presented on the homepage will help them find the information they are looking for in no time at all. These links become very helpful in order to find anything and everything associated with the Tempe Marketplace, no matter what category it may be. For example, if a user was searching for some music entertainment to go to after a long day of shopping and dining, all they must do is click on the “Events” tab, which will go into three sub categories. Within those three categories the user will see “Live Music”. This is the link the user is looking for, simple as that. With just those couple clicks, the user is able to view all the live music that is happening that day and at what time. All the links similar to this on the homepage of the Tempe Marketplace are as easy as swiping a credit card. Within just a couple clicks, you will have all the information you are looking for right in front of you no matter what it may be. 

             With that being said, some information that is provided under links on other competitors’ webpages are unnecessary and just provides users with filler information that people have to sift through in order to discover what they want. This whole process could take as long as five minutes, which in today’s society is a loss of very precious time. The Tempe Marketplace webpage is nowhere near this example. Users can basically get all the guidance they want about the Marketplace with nearly three clicks of the mouse, which does not take up much time at all. However, since the website is this simple, some people could possibly argue that it could be in fact, too simple.

            With the many links, colors, and animations the Tempe Marketplace website could be a little overwhelming to some users who may not be accustomed to the change in technology. Although the Marketplace is a little more directed towards the younger generation of society it is apparent that the website is also designed with the older adults and senior citizens in mind. Instead of just using simple colors and only a few links that link to other links, this website uses a broad range of color and a variety of links in order to get to the information people are looking for with fewer clicks of the mouse. Another issue that older website users may be accustomed to that the Tempe Marketplace website does not have is a search bar in the top right corner. Instead of just typing in what you are looking for in the search bar and having a list of results appear, you would have to actually search and click on the specific link which may not be in favor of some website users. Although all these factors could make the Tempe Marketplace website feel a little overpowering and overwhelming, it is simple enough that the older generation would get the hang of things very quickly and still achieve the information they need with a couple clicks.

With Tempe Marketplace’s enchanting website design, vibrant colors, and lively pictures, there is no wonder why this website easily attracts people to it. The Tempe Marketplace is an enormous area that cannot be covered in one day, that is why it is important to make sure shoppers and entertainment seekers go on the webpage first in order to seek out what is available and where everything is located. However, in order to coerce people to go to a website there are a lot of key factors that go into planning all of that. If a certain website does not have an easy to navigate through design, welcoming colors, or better yet right to the point information, then nobody will want to go visit the website in order to see what this specific business or restaurant has to offer. Thus, the business will lose customers, which is never good. The four main factors that make a website successful and effective are: appearance, content, functionality, and usability. If a website does not have all these four things then it is not as effective as it could be. The Tempe Marketplace however, portrays all of these factors plus more and it is clear to see as soon as it magically appears on the one’s web browser.  Therefore, you must go to the Tempe Marketplace website in order to start your journey now. 

Click here to start your journey: http://www.tempemarketplace.com

Works Cited:
The Tempe Marketplace. Vestar Development Co, 2012. Web. 04 Nov. 2012.