Low-Cost Theatre, High-Class Website: Alex and Michael

In today’s technological age, people rely on the internet to do many things, learning new information being one of the most common. To discover this unknown information, the technological people of the world log onto websites. How a webpage is composed tells the user a lot about the company the site relates to. There are many websites that fail to properly execute an appropriate website. These sites are lackluster and do not present information properly, resulting in the user experiencing an ineffective internet experience. However The Pollack Tempe Cinemas' website is quite the opposite, leaving the user enriched with a greater understanding. The Pollack Tempe Cinemas’ website is such a captivating website because of its alluring design, user-friendly functionality, and its effort to connect with their community.

One of the most important aspects of any respectable website is that it is designed in a way that stimulates the eye—the Pollack Tempe Cinemas’ website does just that. When one logs onto the site, the eye is instantly charmed with a beautiful color pallet. All on a black background fashioned to emulate a filmstrip; maroon, gold, and white accentuating key components of the site. The banner which has been composed with the same striking array of colors is on the top of the webpage. This banner is so worthy of mention because it is unique, stating something that many other headers omit. Clearly and boldly stated on the flag, is the price of each movie at Pollack Tempe Cinemas. Another vital aspect in a movie theatre’s website is displaying which movies are showing. Once more, Pollack Tempe Cinemas’ matchlessly meets this standard. On each page of the site, there is an endless scrolling of each film’s poster that is currently playing at the theatre. The “cherry on top” of any appealing webpage is a quirky twist that sets it apart from others. At the bottom left corner of each page one will find the eyes of the Cinemas’ creator Michael Pollack watching them. All of these features give the design of this website the certain zing that is vital in creating an inimitable and visually captivating website.

Functionality is essential for the less tech savvy user, and a website needs to be constructed in a way that is informative and concise while not triggering confusion. Internet pages that are over romanticized with flamboyant and superfluous letterings often times distract the user, and as a result depreciate the overall experience of a webpage. Fortunately, The Pollack Tempe Cinemas’ website could not be more contrasting to the previous mentioned. All over the site one will notice the use of basic and large fonts. These modest and massive fonts not only aide in the overall, simple yet elegant, aesthetic of the website but also ensure that the information that is being provided is effortlessly grasped. Another way The Pollack Tempe Cinemas bolsters their websites functionality is its suburb use of links. The discount theatre’s site is comprised of an ample amount of quick links which guarantee flawless website maneuverability. Along with links that increase navigation, the webpage also implements direct links of all the currently playing films’ websites. The benefits of an easy-to-use website are truly limitless. By employing the use of humble and easily readable text and applying the compass of quick links to their website, The Pollack Tempe Cinemas does an exemplary job in supporting the not so tech-friendly movie goer.

Community interaction is arguably the most important facet of a website. Webpages are a glimpse into the kind of foundation that the webpage is describing. Without a website taking the time to form a relationship with their public, the site and the establishment itself are destined for demise. That is why it is so imperative that a website like The Pollack Tempe Cinemas’—where their main objective of the website is to allure movie viewers to their theatre—extends a hand of friendship to their community, and tirelessly aims to keep their audience involved. All over the Pollack Tempe Cinemas’ website you will see their effort to interact with their community. On the very first page of the site, one will discover that the theater has recently gone through a transformation; the theatre has recently changed the layout of their lobby and they want their moviegoers to be as excited about it as they are! On the front page, viewers can see the diligent determination the company has to associate with their audience. The Pollack Tempe Cinema is developing a friendship with the viewer by telling them of their venue changes—just as friends tell one another about exciting events in their lives. Another way that The Pollack Tempe Cinemas’ is attempting to forge a friendship with the members of their public is through social networking sites Facebook and Twitter. Once more, The Pollack Tempe Cinema is mirroring common interaction between friends of the modern age. Their Facebook and Twitter accounts do more than solidify their affiliations though. Through these sites, The Pollack Tempe Cinema can easily advertise upcoming events and special offers easily and efficiently. Just like on social networking sites, a plethora of pictures are present on The Pollack Tempe Cinemas’ website. Pictures that are intended to not only reproduce the ambiance of a social networking site, but also illustrate the unique and marvelous aspects The Pollack Tempe Cinemas possess (such as the wax models of actors and actress that are present within the lobby). Communication is the key in any healthy relationship, and this is why The Pollack Tempe Cinemas’ website is so healthy and successful.

The internet bestows the ability to discover all sorts of information, whether it is uncovering the secrets of constructing an appealing website, or looking up show times at their local theatre. Webpages are meant to be easily utilized and comprehended which is why it is so crucial that the creator of a website pays critical attention to the site’s design, functionality, and the community the site is appealing to. Without a marriage of those three principles, a webpage is doomed to fail. The Pollack Tempe Cinemas’ website creator defiantly paid meticulous attention to these doctrines, and this is why their website is so beautiful, accessible, and friendly.