Wednesday, November 14, 2012

Block 1949 by Katelyn

The entrance to Block 1949 apartments starts here.

Modern and Sophisticated Living With a Website to Match

More than a few things are taken into consideration when looking for an apartment complex to live in. It requires a lot of time taking tours, doing research, and comparing one to another; however, many people lack this crucial time to go on tours and see the specifics up front so they are forced to rely on other sources. Websites for apartment complexes vary greatly in the way they are designed and the content that rest on its navigable pages. Along with the information, an apartment website needs to be visually appealing towards viewers to enhance a positive feeling towards the complex. Some websites are strong in one aspect but are weak in others yet block1949.com absorbs viewers from the moment they first visit the first screen and all throughout the separate pages. The functionality and effective use of vibrant appearance makes block1949.com an excellent website for those interesting in apartment living in Tempe, Arizona.
Visitors of block1949.com expect to find information on this apartment complex without difficulty. Separated by tabs labeled with simple names, viewers can easily narrow down the location of specific content. These tabs quickly navigate to a new page containing information pertaining only to what it declares. Nevertheless, if more information is desired, clicking on the contact tab will direct you to where that information is stored. Given the straightforward finders of information, viewers spend less time searching and more time looking at facts. Not having to put in unnecessary effort to find basic information makes the entire apartment complex much more desirable to a viewer and that aspect alone sets block1949.com apart from other possible options.
Other apartment complex websites hide the price of each unit, making a viewer have to go through more effort just to get what should be basic information. Block1949.com gives a visitor the option to look at each blueprint for every style of unit they offer, including the average price-range; however, having the prices accessible all the time sacrifices the information of availability of each unit. Other websites hide the prices because an application process is necessary due to the limited space in their apartment complexes and they have no need to advertise if space is not even available. Block1949.com does not have the availability of each apartment accessible unless specifically asked for by a viewer, which makes them have to dig a little deeper. Granted, this is the way almost all apartment complex websites are designed, but it would be beneficial to know before someone spends the time to learn about the complex whether or not it can be a valid option.
      The price of each unit is simply just the beginning of the large amount of information block1949.com has to offer. There is a specific tab on how to apply online to live at Block 1949 as well as a list of amenities and their private bus schedule. The fact that all of this information starts from the first page makes the entire website so easily navigable and truly sets them apart from rival apartment complex websites. Competitors fail to have information so straightforward and easily accessible. Block 1949 targets students of Arizona State University so they put an emphasis on social life, which dominates throughout paragraphs of information throughout the entire website. These are students typically transitioning from a dorm room setting and desire a similar social setting. Block1949.com has specific information on how social the complex is including events run by the staff. Knowing how important social life is in this apartment complex because of how much emphasis is weighted throughout the pages of block1949.com satisfies a visitor’s desire to have that when they move in.
With all this information, viewers want to see what they are reading about. Riveting images catch the eye flashing through the modernized rooms, student/resident life, and the entire vicinity in a natural transition on the home page. Every tab, once clicked, sends viewers to a page embellished with a large banner portrait of a Block 1949 scene. There is even a tab dedicated to just pictures where viewers can see all aspects of the complex. Having so many positive images really stress the greatness of the apartments themselves, but it doesn’t even stop there. There is the option to have a virtual tour of the entire apartment complex, really making the visitors feel as if they were on a physical tour and seeing it as it truly is. There is an extremely large variety of photos to look at, varying from social life to the fine details of the outside barbeque grills, which help express the positive aspects of the apartment complex. Having so many images available makes it easy for the viewer to feel comfortable while navigating the site, which was also pushed on the reader when they laid eyes on the home page.
This home page is consumed by an impressive sunset view with oranges, purples, and reds beaming from behind a mountainous landscape. The most important information is surrounded by a deep orange and brown color, separate from the rest with a tan background. The tabs are tinted with a simple gray color, fitting in with the color palate that makes a viewer feel almost comfortable. The colors are not of an obnoxious amount to be distracting and everything fits together extremely well. Having an extremely zoomed in sunset as the main background is unnecessary, but again not distracting of the main focus: the apartment complex. It does little for the viewer and almost fails to fit into the rest of the color scheme. The text of the tabs is a simplistic yet energetic font that is not too outrageous to where it diverts viewer’s attention from what is being described underneath the typeface.
The typeface of the main paragraph containing almost all of the information on the home page is much more simple (and even could be classified as boring) and much smaller. Putting the bulk of the content in such a strict font tears the viewer’s attention away and even lessens their desire to read it entirely. The section contains valuable information regarding their apartments but the font is so unappealing that it most likely gets overlooked and omitted. Block1949.com could very easily add more spunk to the paragraph or at the least match the character-filled font used on the rest of the page to make it more visually appealing. It is important to keep the audience engaged in all aspects especially with significant material otherwise their interest is very likely to dwindle.
Visitors of block1949.com have the expectation of finding a lot of information regarding this apartment complex and due to the effective characteristics of this website, viewers are not disappointed. Of course it is not perfect and a few minor changes would improve the quality of the website, but it is impressive nonetheless. Apartment seekers find all of their information of this complex by navigating through the pages as if they were on a tour, without difficulty. But the information is only part of the reason visitors stay on this website. In order to be attractive to someone it must be visually appealing and through its exceptional color palate and use of images, block1949.com effectively draws in viewers with its looks. The website has some exceptional features that make it an extremely effective tool for gaining knowledge on Block 1949 apartments.

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