Arizona State Fair Exceeds Expectations- Tyler and Leah

Arizona State Fair Review

Finding information off of local websites can be very difficult at times.  Searching for this material over a long period of time may cause customers to become frustrated or even disinterested in a company or an event. However, when this data is made readily available and is easily understood by its customers, it can work in the opposite way. A quality site can answer questions people might have as well as bring in more revenue for the company by persuading possible customers to visit. This is true in the case of the Arizona State Fair website. Key content and clever organization make this site a great tool for customers to use before a fun trip to the fair itself. For this reason, the Arizona State Fair website is effective in drawing in potential customers with easy navigation, bright colors to grab customers’ attention, and unbeatable deals.

To begin, the Arizona State Fair site is organized in a way that makes it simple for its customers to interact with. This is vital to the site’s success because as many people look forward to attending the fair this year, they will explore the site in order to make their experience memorable. Straightforward navigation provides these potential customers with the opportunity to search the site freely and get any information they want with ease. For example, fair goers can look under the “Events” tab to find upcoming contests, shows, and concerts for they date they plan to make their visit.  Features such as clear and concise data also give quick answers instead of making people search all over for the simple information they seek. This aspect can be seen throughout the website with short titles and bullet points to highlight only the relevant and most important information. In addition, there are clear headings telling the user exactly what and where to find what they are looking for. Whether it’s the price of tickets or vendors at the fair, these headings can guide people to where ever they desire to go within the site. Even in the case that a customer cannot find what they are looking for, there is a search bar at the top of the page to answer additional questions a curious customer may have.

Another design used to grab the attention of customers is the different use of colors. When first logging on to the site, this is one of the first aspects that stands out. Bright and radiant colors light up the screen which portrays the fun and excitement that the fair exuberates. By using vivid colors such as hot pink and blue, customers understand that the fair has a lively and playful atmosphere. Not to mention, that blue and pink are both calming colors that bring about pleasantness and remind people of tasty childhood treats like cotton candy.

In addition, the different pigments and lettering also help the site appeal to all audiences. This is done by using light and dark colors to display different types of content.  The large text along with the polka dot background for instance helps to attract the younger audience because much like bees to honey, kids are enticed by scintillating things. The more important information, on the other hand regarding things such as pricing, is displayed in clear block letters to allow adults the chance to see the words with ease. So no matter the age of the individual visiting the page, the font and colors are laid out to assist them without distractions. This can be seen specifically in the change from sans serif to serifed typeface throughout the pages in order to grab the visitor’s attention on deals and other material they may be interested in. With many other websites, fun fonts and a variety of colors would take away from the information displayed to customers, but for Arizona State Fair, this layout is appropriate and displays the environment that will be expected at the fair.

Furthermore, the site has an open and spaced out format so that customers are not overwhelmed when opening pages. The tabs at the top of the page for instance, are visible and easily accessible, which provide more detailed information to customers who want to know more than the general pricing. These tabs lead to and from the homepage, giving the user the ability to maneuver throughout the site without getting lost or confused.

 By designing the website like this, the customer is able to make better sense of the data and make a more informed decision after weighing all options. Another great example of this on the fair’s site is under the attractions tab. Pictures and large fonts are used to keep these pages organized and appropriately spaced.  Because of this layout, people can actually see what the attractions look like while reading the descriptions parallel to the images. With the ability to see and read about attractions, customers are able to see what appeals to their desires and are even able to plan out what they will visit while at the Arizona State Fair.

	Concert Series On Sale Sat, September 15	Buy Tickets
	Arizona State Fair Concert Series goes on sale September 15 at 10am through Ticketmaster and the Coliseum Box Office.

  From these tabs come all kinds of valuable information about the unbeatable deals at the fair. These are yet another huge reason as to why the Arizona State Fair’s site is able to bring in customers. Everything from parking to senior discounts can be found here. Customers can even learn about new two-dollar games and unlimited ride wristbands by simply clicking on the discounts button. The prices are posted on the home page as well as under the discounts tab to let customers know exactly what they will have to pay for tickets, passes and the prices of rides. This is crucial because people who are on the fence about coming are not going to want to have to take time out of their busy lives to search for prices. By putting all this information in one place, the customer can simply calculate the costs.

The affordable prices are another reason as to why customers aren’t able to resist going to the fair. With tough economic times facing many people, cheap prices definitely make a difference in where people choose spend their money. The fair’s inexpensive ticket prices for food and rides along with free events make this decision an easy one. These attractions are reasonably priced so that most people are able to have a good time. This is important because it allows people of all incomes to enjoy the fun atmosphere without causing financial hardships. Other amusement parks cost much more than the fair, making this venue a great choice for anyone strapped for cash.

However, with the fair now come and gone, the site has made some changes. The slideshow on the homepage tells customers that the fair has now concluded and the prices are no longer listed. For those who continue to visit the site, most tabs are still accessible with the same information from before. The site does still contain valuable information about what happened over the duration of the fair and the successes the Arizona State Fair had. Even with some information not able to be accessed, the Arizona State Fair’s website remains to be a simple and effective tool to use to find information.

In conclusion, the Arizona State Fair’s website effectively brings in customers with its effortless navigation, brilliant use of colors, and incomparable deals. Everything that the fair offers is displayed on the website and every question that a fairgoer may ask is answered. The layout of the website, the consistency throughout each page, and content make this website truly unique. The Fair site does what a successful website should do; not just provide information to customers, but draw them in by making the site user-friendly and enjoyable to use. So next time you are looking for a memorable outing, make sure to check the Arizona State Fair website before embarking on your trip!

http://www.azstatefair.com/