Monday, November 19, 2012

Valley Metro Transportation



Finding Your Way around Phoenix
Help! I’m in Phoenix with no personal transportation and I need to get across town! Is this you? Navigating Phoenix without a car may seem like a daunting task, but thanks to a user-friendly and resourceful website, it is much easier than one might think. The Valley Metro website is a good resource for those wishing to travel within Phoenix and its surrounding areas because it is easy to use, rich in system information, current, and aesthetically pleasing.
One very attractive element of the Valley Metro website is its ease of use. Many modern websites appear rather complex to the first-time viewer, but this is just not the case with the Metro website; almost all the information one could possibly need is accessible from the home page. The home page is set up with a series of tabs in the upper toolbar, which all pertain directly to system usage for the common user. The tabs put all the necessary information to make a trip only a click or two away. Once a tab link is clicked on, the user is taken to a page that covers all the content previewed in the tab. Additionally, the home page includes an array of links that makes finding the right tools fast and easy. One click on the link of your choice takes you to the exact location you desire and you are half way done. The homepage makes all the information a user could possibly need readily available.

Accessible directly from the home page is perhaps one of the most useful tools on the entire Metro Valley webpage; The Transit Trip Planner. The planner tool is one of the website’s highlights because it allows the user to easily plot their entire trip, door to door in a matter of seconds. One simply puts in the addresses of the starting point and the destination and sets preferred time intervals and a route is rapidly generated. If you wish to use multiple methods (bus, light rail, walking, etc.) to reach your destination, the system can generate routes tailored to the user’s preference. This helpful tool is readily available on the home page for a quick look up, or you can click the link and find a more detailed version. Largely due to its ease of use, the Valley Metro website is a good resource for those wishing to travel within the Phoenix metropolitan area.
One of the most important characteristics of a website is the quality of its content. A website can be very aesthetically pleasing, but possesses poor content, it is of little value to the user. The Valley Metro transit system is very complex, so therefore it is imperative that the system website has the necessary information readily available to the user to make sure that trips around the valley can be planned easily and efficiently. Accessible directly from the home page of the website is a rich supply of system maps and timetables, as well as the latest news on the system.
Without a map, navigating an unknown area is little less than a nightmare. A metropolis the size of Phoenix and its surrounding areas is no exception and it is highly unlikely that the average person would know their way around every part of the valley. Due to this disconnect, the Valley Metro has provided a bank of system maps, readily accessible to those who chose to use the website. One can run their cursor over the tab on the top of the home page that reads “Planning Your Trip” and multiple sub tabs will appear. Clicking on the system map sub tab will bring up a page with a link to a map of every route that Valley Metro operates. The maps are laid out in a simple format with every stop labeled by cross street on the routes. Maps for the light rail show all the different stops on the line and give a detailed layout of the actual route of the train and where its path is in relation to different areas of the city. Another interesting feature about the maps is that you can download different versions of them based upon how detailed you need to be in planning your trip.

Also found in the “Planning Your Trip” tab, under the maps section, timetables are available for all the routes. Maps for a transit system will only get you so far; you need a schedule to make sure you can get on the transit line at a time that will work for you. The timetables show each departure time for a specified route on any given day of the week and weekend and are accurate down to the minute. The instructions on the timetables are also given in Spanish if that is the preferred language of the user. If the user wishes to have a permanent reference for maps and timetables, they may also download a copy of the system user guide, which is good for each calendar year unless permanent changes have to be made to the routes.
One more very important feature to the content of the website besides maps and schedules is the availability of real-time updates and notifications for the system. The update center is located about midway down the home page of the website and provides the most current information on things such as delays, closures, and route modifications. Information such as this is invaluable because it provides users with a way to stay up to date with the system and helps avoid travel headaches and delays. There is also an application available for mobile devices that provides users with similar information.
All of these features come together with a unique and colorful design layout. The website’s color theme is purple and green. The purple represents problem solving and creativity since the website is dedicated to assisting travelers with their trip planning questions. The purple is also used to offset the negative stereotypes associated with public transportation such as a lack of organization, non-professionalism, and untimely deliveries.
Along with the color scheme, the font has been strategically chosen to appeal to the viewers of the website. The website utilizes san-serif font, which is a plain font that is easy to read on a computer screen due to its compatibility with screen resolution. San-serif fonts also tend to be easy on the eyes and retain clarity due to the simplicity of the letters. The use of heavy weight font in the titles and section headings adds to the aesthetics of the webpage as well. The heavy weight font of the titles makes the website easier to skim through while the zero slope of the text keeps the specific content looking clean and organized. Through the careful planning of the website’s creators, all the characteristics of the font add to the simplicity of the Valley Metro site.
As with all fairly good websites, there are several small changes that could be made to better the quality of the Valley Metro website for the user. Overall, the Valley Metro Website is very easy to use and informative, but it has some slight drawbacks when it comes to aesthetics. The main concern is that the homepage is very crowded with words for a website that is simple in its layout and use. This flaw can leave the user searching for an extended period of time (more than several seconds) for the information that they may wish to locate. Also, the section at the bottom of the homepage is overwhelming with the masses of internal website links it displays and makes it time consuming for the user to sift through them. In addition, the text on the links is hard to read due to its size and in part to the contrast of the background it is placed upon. These defects are of minute importance to the website’s overall quality and we believe that they do not detract much from the basic function of the resource.
These days the price of fuel keeps climbing higher and higher, so if you plan ahead, public transportation is a much more economical way to get around Phoenix, in addition to the amount of time it can save you at certain times of day. Several times in the past, we have used the Trip Planner widget on the website, and needless to say, collectively, we have been impressed with how easy it is to plan a trip across Phoenix. . The trip planner simplifies the routing process greatly and is a big time saver for riders. If the user fills out the criteria forum carefully, the rest is a cakewalk. The user will be fed all the necessary information in regards to what routes you will take and when and where you will board and exit the bus. The route schedules are accurate to several minutes and you will have no problem with your trip if you arrive five or so minutes before your departure. Well, a website may seem like a good resource, but the ultimate assessment of its worth is when you put it to a real world test. Needless to say, the Valley Metro website aced the reality test.

                                                          
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