ASU Gammage Website

ASU Gammage Website

 

According to the Broadway League, there were 12.3 million people that attended a Broadway showing within the past year. A few of those 12.3 million people watch Broadway at thee ASU Gammage building on the Tempe campus. Most of those people that go to watch Broadway  and other theatrical performances, at the Gammage building, will first look at what shows will be playing so that they can decided which shows they would like to buy tickets for so that they are able to go out and enjoy themselves watching a wonderful performance. All this is done through the ASU Gammage website. ASU Gammage is an excellent website because it provides a logical layout, strong visuals, and good content advertising.

The ASU Gammage website seems to tempt the user to want to explore and go through all the organized links on the page. The links to all other pages are displayed neatly at the top of the site page, so that right away, the user knows where they want to jump to next. They are categorized in an appropriate way, and for example, if the user clicks on the 'Shows & Tickets' link, it will take you to a page with a list of shows, and links to how to get tickets, promotions and offers, and box office information. There are many different links and pages to explore throughout the website, all leading to the correct and appropriate page. This offers the user easily accessible information to whatever they can think of when using the Gammage website.

Concurrently, the ASU Gammage website provides its browsers with a splendid visual experience . Part of what makes the websites visuals so splendid is its use of strategic use of colors like dark colors in the background and lighter colors in the front. This highlights the content of the web page making it pop out at the viewer, providing a sort of three dimensional viewing experience. The experience resembles the feelings one would get while sitting in a theater  with the lights dimmed, waiting for the show to begin. It is also this “ theater” feeling that makes the site feel like its about to come alive at any moment. The website also does not have a bunch of flashy, unneeded pictures and animations that may distract the viewer from the content of the web page. This both adds appeal to the website and makes it easier for the viewer to navigate through the website. In the end, the visuals of the ASU Gammage website both appeal to the viewer, while still being able to complement the content of the website.

Furthermore, whether it's a movie theater or live theater, the main way to attract viewers is by advertising. Every page on the ASU Gammage website provides a strong layout of any show the user is looking for. Right on the front page, a few upcoming shows are advertised in a slide show, with links leading to pages where you can find tickets and more information on the show. Most general information about what shows and when they're being performed, can be found directly on the main page. This includes a list of all shows that will be performed at ASU Gammage throughout the year. All of the shows have solid background information, including how long the shows have been running, who's acted in them previously, and even how well liked they are. Content on the web page is being constantly updated so that the user is always updated, especially for show times and days in case anything changes, or even if a new show is added. This makes the ASU Gammage website an especially easy site to access and use for people of all ages.

In the end, because ASU Gammage is the theatrical center of ASU it must have a website to match. Because people go to ASU Gammage to experience spectacular plays and performances. Therefore, it would only be normal for the ASU Gammage website to be just as spectacular through its strategic use of a easy to use layout, meaningful visuals, and eye-catching advertising of its content. Because people don’t want to simply watch a performance, they want to experience it. Likewise, people don’t want a website that will just inform them of performances, they want a website that will allow them to visualise them, so that they are able to make a decision and know without a doubt that they didn’t make a mistake when choosing which performance to watch; which is exactly the kind of website that ASU gammage is. Because not just any website can be an ASU Gammage website.

See it for yourself at www.asugammage.com



Written by Ben and Liz